The American Resort Developers Association (ARDA) has announced this year’s industry award finalists.  Sundance Vacations is a finalist in 2 categories.  The company’s focus on the customer experience was recounted in the nomination for best Call Center with 250 agents or fewer.  The Net Promoter system is a systematic, customer experience measurement tool that was deployed company-wide last year as a direct result of inspiration derived from a key note speech by Frederick Reichheld at the 2012 ARDA convention.  In addition to a systematic focus on wowing the customer, Sundance also introduced the DAD message in its call centers last year.  DAD stands for Delivering Additional Disclosures.  “All of these enhancements have led to positive, lasting and measurable improvements,” explains company President John Dowd.   “Adopting these changes was already a “win” for the company it will be a great honor if the trade association judging panel also sees the importance of this work with an official award.”

Sundance Vacations’ Harrisburg sales team was also nominated as one of the best Project teams.  The key difference between the Project team and Sales Team category is that the Project team award allows for recognition for the entire team including receptionists and support staff instead of limiting the recognition to only sales associates.  Despite several obstacles that would impede the success of many sales organizations the Harrisburg team earned the top Sundance Vacations sales office award for 5 years in a row. “It was important for us to apply in the Project team category,” continues Dowd. “Our sales associates are talented and professional but they don’t succeed in a vacuum.  Without our friendly and knowledgeable support personnel we would struggle to succeed at anything.”
ARDA received over 400 award nominations this year.  Final award placements will be announced during the annual trade association convention held at the Venetian Hotel in Las Vegas this April.
About ARDA
The American Resort Developers Association is the trade association representing the vacation ownership and resort development industry. ARDA promotes the growth and development of the vacation ownership industry, monitors regulatory issues and offers professional development opportunities through training and annual conferences.
About Sundance Vacations
Sundance Vacations is a national travel company specializing in discount vacation accommodations at destination golf, beach, ski and mountain resorts throughout North America and the Caribbean.  The company is headquartered in Wilkes-Barre, PA with sales offices in six other locations including; King of Prussia, PA; Harrisburg, PA; Monroeville, PA; Downers Grove, IL, Parsippany, NJ and Washington, DC.  Sundance Vacations participates in several trade associations including the American Resort Developers Association, US Travel Association, ATSI, and the Wilkes Barre Chamber of Commerce.  The company appears on the Achiever’s Most Engaged Workplaces list for 2013 in addition to being recognized several times and in multiple states as a Best Place to Work from Best Companies Group.   The company has been honored three times as one of the Fastest-Growing Companies by Inc. 500/5000.  For more information, please visit Sundance Vacations at or the Sundance Vacations Blog at

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