Wilkes-Barre, PA (February 6, 2009) Mountain Speedway of St. Johns will be renamed Sundance Vacations Speedway as a result of a sponsorship agreement between the two locally based companies.
Sundance Vacations’ three year sponsorship agreement includes exclusive naming rights to the track. The Sundance Vacations speedway hosts weekly racing action from April until November. Race teams come from a several state radius to compete on the 1/3 mile asphalt oval near Hazleton. The company will also add $5,000 in prize money for the drivers who compete at Sundance Vacations Speedway. All winners who carry the Sundance Vacations contingency sticker on their race cars and mention the company on their website are eligible for the extra prize money from the track sponsor.
“We’re excited about getting re-involved with racing,” said Sundance Vacations President John Dowd. “Fan loyalty for sponsors isn’t just a phenomenon reserved exclusively for NASCAR. Local race fans and racers are the real everyday people that our travel program is built for. This track sponsorship is an additional opportunity for Sundance Vacations to introduce its brand, not just to local attendees but to Google searchers everywhere.”
Sundance Vacations formerly sponsored the #74 Dodge driven by Daytona 500 winner Derrick Cope. In addition to the NASCAR Sprint cup team that competed in 2005 and 2006, the company also sponsored a racecar driven by twins Angela and Amber Cope. This is the company’s first full track sponsorship. Sundance Vacations is a national travel company that is headquartered in Wilkes-Barre, Pa. www.sundancevacationsspeedway.com
About Sundance Vacations:
Sundance Vacations is a national wholesale travel company headquartered in Wilkes-Barre, Pennsylvania. Sundance Vacations maintains offices in six other locations including; Rockaway, NJ; Princeton, NJ; King of Prussia, PA; Harrisburg, PA; Downers Grove, IL, and Brookfield, WI. The company was established in 1991, is a highly rated member of the Better Business Bureau, and was ranked #12 Best Large Company to work for in Pennsylvania by the Best Places to Work Program.
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